monkeyman.agency
Project · Specialty / Stage 03

iCraft Vinyl

DTF transfer and vinyl supplier built for crafters

  • Build from scratch
  • Custom-transfer ordering flow
  • Lifecycle email
Niche
Specialty
Stage
03
Plan
Shopify Grow
Completed
Live

Written up by

View live store
iCraft Vinyl Shopify storefront homepage
What we did

We completed a full redesign of the store. We started with the UI/UX design in Figma and then customised the free Dawn theme on Shopify accordingly. We set up collections, products, filters, and search, and added bundle features. We also integrated Klaviyo for email flows and discounts and Judge.me for customer reviews.

Base theme Dawn

The brief

iCraft Vinyl supplies DTF transfers, heat transfer vinyl, and custom-print materials to a crafter audience. The buyer here is a small-business owner buying inputs, so the storefront had to earn repeat-purchase loyalty more than one-time conversion.

What we built

  • Created the complete UI/UX design in Figma before touching the theme
  • Customised the free Dawn theme on Shopify to match the approved design
  • Set up collections, products, filters, and search functionality across the catalogue
  • Added bundle features so crafters can order coordinated material kits
  • Integrated Klaviyo for email flows and discount automation
  • Wired Judge.me for customer reviews

Tech stack

  • Theme: Dawn
  • Email: Klaviyo
  • Reviews: Judge.me
  • Custom: bundle features

Outcome metrics added once client confirms in writing.

In the client's words

Hear it from iCraft Vinyl.

Kyle, Founder

Watch on YouTube

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