monkeyman.agency
monkeyman.agency
Migration · Wix → Shopify

Wix isn't a store. It's a website with a buy button.

Wix's commerce features look complete in the editor. They're not. Once your store starts earning, the gaps in apps, checkout, and SEO start costing real money.

Plan my Wix migration See migration work
Source platform
Wix
Category
Drag-and-drop site builder with commerce
Timeline
3-4 weeks
Starts at
Save up to 70%
Why brands leave Wix

Wix is a fine front door for a small business that needs a website.

It's not the right tool to run a real D2C brand on. The checkout is closed, the app store is shallow, the SEO surface is fiddly, and the editor's flexibility, Wix's main selling point, actively works against the structured product data that Shopify themes need to merchandise well.

  • The app marketplace is a fraction of Shopify's; the integrations you need at the next stage simply aren't on Wix.

  • The drag-and-drop editor produces heavy, slow pages by default. PageSpeed scores rarely clear 50 on mobile.

  • Wix's SEO has improved but still trails Shopify on URL control, sitemap configuration, and structured data.

  • Subscription, B2B, multi-currency, and serious tax handling are all afterthoughts.

  • Vendor lock-in is real, exporting from Wix is intentionally awkward, especially for content and customer data.

Wix-specific gotchas

What actually breaks when you migrate.

Most migration vendors quote a price and stay vague on what's hard. These are the Wix-specific traps and how we handle each one.

  • Wix's drag-and-drop layout has no exportable structure, every page is essentially a one-off.

    How we handle it →
    We rebuild the storefront on a Shopify Online Store 2.0 theme that matches your current visual brand. Same look, proper sections you can re-arrange after launch.

  • Wix's product data export is limited and skips custom fields.

    How we handle it →
    We combine Wix's CSV export with API scraping to capture custom fields, gallery images, and product sub-pages, then load it cleanly into Shopify with metafields.

  • Wix URLs use a unique pattern (`/product-page/widget` rather than `/products/widget`).

    How we handle it →
    We export the full URL list and stage 301 redirects in Shopify before launch, every old URL forwards to the right new one.

  • Wix Bookings, Wix Stores Subscriptions, and Wix Members each store data in proprietary structures.

    How we handle it →
    We move bookings to a Shopify booking app, subscriptions to Shopify Subscriptions or Recharge, and members to Shopify Customer Accounts with gated content.

  • Wix Velo (custom code) has no Shopify equivalent.

    How we handle it →
    We re-implement custom logic as Shopify Functions, theme app extensions, or app-block snippets, same behaviour, native to Shopify.

Data we preserve

Your customers, orders, SEO, nothing left behind.

  • Products with variants, options, and custom fields

  • Customer accounts and order history

  • Categories and collections

  • 301 redirects for every product, blog, and content URL

  • SEO metadata, page titles, meta descriptions, OG tags

  • Blog posts with publish dates and authors

  • Galleries and content images

  • Coupons and gift cards

  • Member content where applicable

  • Bookings (where Wix Bookings is in use)

Wix feature → Shopify equivalent

Every feature has a Shopify-side answer.

The thing most migration vendors leave vague: which Shopify app, theme, or Function replaces each piece of your existing stack. We tell you in week one.

Wix Shopify equivalent
Wix Stores → Shopify products + collections + Online Store 2.0
Wix Bookings → Tipo Appointment Booking, Sesami, or keep external (Calendly, Acuity)
Wix Members → Shopify Customer Accounts + gated content via Locksmith
Wix Subscriptions → Shopify Subscriptions or Recharge
Wix Velo (custom code) → Shopify Functions, theme app extensions, or app-blocks
Wix Ascend (email + automations) → Shopify Email or Klaviyo
Wix's built-in chat → Shopify Inbox or Gorgias
How the migration runs

A staged migration. Not a weekend sprint.

3-4 weeks of structured work, discovery, scripts, theme rebuild, redirect map, UAT, launch. Every phase has a deliverable you keep.

  1. 01, Content inventory

    We catalogue every page, product, blog post, gallery, member section, and Velo customisation so nothing gets lost in translation.

  2. 02, Theme selection + brand match

    We pick a Shopify theme that fits your aesthetic and rebuild the page structure with sections, your team can edit without code afterwards.

  3. 03, Data migration scripts

    Products and customers via Wix export + API scraping. Orders re-created with original timestamps and statuses. Reviewed on a Shopify dev store before cutover.

  4. 04, URL map & SEO transfer

    We generate 301 redirects for every Wix URL, preserve meta titles + descriptions, migrate structured data, and re-submit the new sitemap to Search Console at launch.

  5. 05, Test launch

    Password-protected staging where your team runs full checkout, member login, abandoned cart, and email flows before DNS flips.

  6. 06, Launch + 30-day stabilisation

    DNS cutover with monitoring on 404s, organic traffic, and conversion. We patch anything that drifts.

Most Wix-to-Shopify migrations happen at the same revenue threshold: somewhere between $200k and $500k a year, when the brand realises that the next 5x of growth will require systems Wix simply doesn’t have.

What carries over, what gets rebuilt

Carries over: brand identity, products, customers, orders, blog content, gallery images, SEO equity, member content.

Gets rebuilt: theme architecture (Wix’s drag-and-drop layout doesn’t translate; we match the look on a structured Shopify theme), variant data (Wix’s looser model needs proper axis mapping), and any Velo custom code.

What we don’t do

  • We don’t migrate Wix sites doing under $50k/yr unless there’s a specific growth plan that needs Shopify’s stack.
  • We don’t replicate the drag-and-drop editor experience. Online Store 2.0 sections are more powerful but work differently, your team gets a quick walkthrough.
  • We don’t carry over Wix’s URL structure. 301 redirects do the SEO work; the new URLs are shorter and cleaner.
Recently migrated or redesigned
Wix migration FAQ

Common questions about Wix → Shopify.

How long does a Wix to Shopify migration take?

3-4 weeks for most stores under 1,000 SKUs. Larger catalogues or member-area-heavy sites can run 5-6 weeks.

Will I lose my Wix design when I move?

No, we rebuild the storefront on a Shopify theme that matches your current aesthetic. Most clients say the post-migration site looks the same to customers and faster on mobile.

Can my customers' accounts be migrated?

Yes. Customers keep their email and order history; passwords reset on first login (we send a pre-staged reset email so it's a one-click fix).

What about my Wix-hosted email or domain?

We point your domain at Shopify and provide instructions for moving email to Google Workspace, Microsoft 365, or wherever makes sense, Wix's email isn't worth keeping if you can avoid it.

Will my Google rankings drop?

They shouldn't, with our 301 redirect map and metadata preservation. Most Wix migrations recover full pre-launch organic traffic within 4 weeks.

What's the all-in monthly cost on Shopify vs. Wix?

Roughly comparable. Shopify Basic at $39/mo plus 2-3 essential apps lands close to Wix Business Unlimited + Ascend + Bookings combined.

Read next

Pair your wix migration with the right reading.

The service page covers scope and pricing; the field notes cover what's actually broken before we touch it.

Send your store

Ready to leave Wix?

Send us your Wix URL. We'll write back within 48 hours with a migration plan, a redirect strategy, and a fixed quote.

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