Shopify Maintenance Packages.

What a Shopify maintenance retainer covers

A Shopify store is software, and software drifts. Themes ship updates that quietly break customised sections. Apps change their APIs, their pricing, or disappear entirely. Checkout requirements evolve, Core Web Vitals thresholds tighten, and the “small fix” list grows faster than anyone inside the business has time to handle.

A maintenance retainer is the fix for drift. Here’s what ours covers, on every tier:

Theme and app updates, managed. We review update changelogs before applying anything, test on a duplicate theme, and roll out without downtime. When an update would break a customisation, we adapt the customisation instead of skipping the update, skipped updates are how stores end up unfixable two years later.

Security and uptime. Shopify handles platform security, but your theme code, third-party scripts, and app permissions are on you. We audit script tags quarterly, prune abandoned app permissions, and monitor uptime so a broken deploy never runs silent for a weekend.

Core Web Vitals. Every month you get a report on LCP, CLS, and INP against the previous month, with the cause named when something regresses. Speed decays through app additions and content changes, catching a 300ms regression in month one is cheap, catching it in month twelve is a project.

Bug fixes and small enhancements. The rolling list every store accumulates: a spacing bug on mobile, a new badge on PDPs, a banner for the next drop. Retainer hours cover them inside the month instead of waiting for a project slot.

Quarterly CRO review. Maintenance keeps the store healthy; the quarterly review makes it better. Every three months we review funnel data and ship 1-2 conversion tests, so the store improves on retainer rather than just surviving.

Maintenance packages

Three plans, one difference that matters: how many hours a month and how fast we respond.

1. Essential. 8 hours a month, same-business-day response. For stable stores that need updates managed, bugs fixed, and a professional watching the vitals.
2. Growth. 20 hours a month, 4-hour response SLA. For stores shipping campaigns, drops, or frequent content changes that want a standing dev team without the hire.
3. Scale. Custom hour band, tightest SLA. For Shopify Plus and multi-store setups where maintenance blends into ongoing development.

Every package is a flat monthly fee, quoted after a free store review. No hourly billing, no surprise invoices, cancel any time after the first 90 days.