You don’t need to abandon what makes the site feel like yours, the brand, the typography, the layout, all of that comes across cleanly. You’re swapping the engine, not the body.
What we keep, what we rebuild
We keep: products, customers, orders, blog content, galleries, SEO equity, brand identity.
We rebuild: theme architecture (because Squarespace and Shopify use fundamentally different content models), variants (because Squarespace’s single-axis variants need to be properly axis-mapped), and any member-area / download workflow.
What we don’t do
- We don’t promise to recreate every Squarespace block one-for-one. Some of them are aesthetic conventions; others have proper Shopify equivalents that work better. We tell you which is which up front.
- We don’t migrate Squarespace stores doing under $50k/yr unless there’s a clear growth plan, at small volumes, the platform shift adds friction without unlocking enough upside.
- We don’t carry over Squarespace’s URL structure. The 301 redirects do the SEO work; the new URLs are cleaner.