The brief
A UK clean-beauty brand needed a net-new Shopify store that could carry ingredient transparency without burying anyone in chemistry, plus a subscription system that respects loyalty.
What we built
- Completely rebuilt the store from references shared by the client
- Implemented bundles for routine-based purchasing
- Added subscriptions through the Appstle app
- Implemented a loyalty programme through Smile.io
- Integrated review functionality across PDPs
- Carried out a complete theme customisation to align with the brand’s visual identity
Tech stack
- Theme: Sahara
- Subscriptions: Appstle
- Loyalty: Smile.io
Outcome metrics added once client confirms in writing.
