Kapil Garg
Founder of Monkeyman, a Shopify-only studio in Mohali. Ships builds, redesigns, and scale work for ecommerce brands across the US, UK, EU, UAE, and Australia, including three on Shopify Plus.
What Kapil actually ships.
- Shopify
- Shopify Plus
- Ecommerce
- Conversion rate optimization
- Theme customization
- Headless commerce
- B2B commerce
- Shopify Markets
- Multi-region storefronts
Field notes from Kapil.
Long-form posts Kapil has written on Shopify builds, redesigns, and the moments where stores actually move the needle.
- industry
Your ChatGPT Traffic Is Hiding in 'Direct': Measuring AI Referrals on Shopify
AI assistants are sending you buyers, but most of that traffic lands in Direct or Unknown. Here is how to recover it in GA4 and Shopify and build a monthly report.
Learn more→ - industry
What Shopify Sidekick Can't Tell You About Your Numbers
A merchant asked Sidekick a simple margin question and shipped the wrong ad budget off the answer. Here's where the AI assistant helps, where it fails, and what we use instead.
Learn more→ - industry
You Rank Page One but AI Recommends Your Competitors: Closing the AI Visibility Gap
Your store ranks well on Google and still never gets named by ChatGPT or AI Overviews. Here is why the two systems diverged and the 30-day sprint we use to fix it.
Learn more→ - scaling
Your Subscription CAC Math Is Lying: Cohort-Based LTV for Shopify Subscription Brands
Blended CAC and average LTV hide the churn that kills subscription brands. Here is how to build cohort retention and channel payback from Shopify data you have.
Learn more→ - industry
'SEO Is Outdated, AEO Is Visionary': Separating Rebranded Hype From What Actually Changed
Every agency pitch now says SEO is dead and AEO is the future. Most of it is rebranded fundamentals, but a few things really changed. Here is how to tell which is which.
Learn more→ - industry
Your GA4 'Unassigned' Traffic Spike Is a Shopify Web Pixel Problem: Here's the Fix
A supplements brand watched GA4 report half its purchases and 38% Unassigned traffic. The culprit was Shopify's sandboxed pixel, and the fix took a week.
Learn more→
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