A Wix to Shopify migration usually starts at the same revenue threshold: somewhere between $200k and $500k a year, when the brand realises that the next 5x of growth will require systems Wix simply doesn’t have. By that point the decision isn’t whether to move, it’s how to move products, customers, orders, and search rankings without losing any of them on the way.
How to migrate from Wix to Shopify
The order of operations matters more than the tooling. A migration that moves data before the redirect map exists is how stores lose rankings for a quarter. Ours runs in six stages:
- Inventory everything first. Every page, product, blog post, gallery, member area, and Velo customisation gets catalogued before a single record moves. This is the step most DIY migrations skip, and it’s why they discover missing custom fields after cutover.
- Rebuild the storefront on a Shopify 2.0 theme. Wix’s drag-and-drop layout has no exportable structure, so the front end is rebuilt to match your brand rather than transferred. Your team gets editable sections instead of a frozen one-off layout.
- Migrate the data. Products, variants, and customers come across via Wix’s CSV export supplemented with API scraping for the custom fields the export drops. Orders are re-created with original timestamps and statuses.
- Build the URL map before launch, not after. Wix uses
/product-page/widgetwhere Shopify uses/products/widget, so every old URL needs a 301. We stage the full map in Shopify ahead of the DNS change. - Test on staging. Password-protected store, full checkout run, member logins, abandoned cart, email flows. Your team signs off before anything goes live.
- Cut over and stabilise. DNS flip with active monitoring on 404s, organic traffic, and conversion for 30 days after.
How long does a Wix to Shopify migration take?
Most stores land in the 3 to 4 week band. What moves you up or down that range is catalogue size and whether you’re using Wix’s proprietary modules.
| Store profile | Typical timeline | What drives it |
|---|---|---|
| Under 250 SKUs, no Members or Bookings | 2-3 weeks | Straightforward product, customer, and redirect work |
| 250 to 1,000 SKUs | 3-4 weeks | Variant axis mapping, larger redirect map, more QA passes |
| 1,000+ SKUs, or Members / Bookings / Velo in play | 5-6 weeks | Proprietary data structures and re-implementing custom logic |
The timeline is calendar time, not effort time. Most of weeks two and three run in parallel: data scripts on one track, theme rebuild on another.
What drives the cost of a Wix to Shopify migration
We quote fixed-price per project after a free scoping call rather than publishing a headline number, because the same SKU count can be a two-week job or a six-week one depending on what’s underneath. Four things move the number:
- Catalogue size and variant complexity. A 200-SKU store with simple variants is a different job from a 200-SKU store with five option axes and per-variant custom fields.
- Wix Members, Bookings, or Subscriptions. Each stores data in a proprietary structure with no clean export, so each adds mapping work and a destination app to configure.
- Velo custom code. Anything built in Wix’s dev layer has no Shopify equivalent and gets re-implemented as Shopify Functions, theme app extensions, or app blocks.
- Redirect map size. A 60-page site and a 2,000-URL site need the same care but very different hours.
Send your Wix URL through the form and we come back inside 48 hours with a written, fixed quote and a migration plan.
Wix migration tools vs a done-for-you migration
Automated tools like Cart2Cart, LitExtension, and Shopify’s own Store Importer move records. They do that part well and they’re the right call for a small, simple catalogue where the storefront is going to be rebuilt from scratch anyway.
What they don’t do is the work that actually protects your revenue. They don’t build the 301 redirect map from Wix’s URL pattern to Shopify’s. They don’t capture the custom fields Wix’s export drops. They don’t re-implement Velo logic, migrate Members into gated Customer Accounts, or rebuild a drag-and-drop layout as structured theme sections. And they don’t QA a full checkout run on staging before the domain flips.
The honest split: if you’re a small store moving a simple catalogue and you’re comfortable rebuilding the front end yourself, use a tool. But if your store is earning enough that a month of lost organic traffic is a real number, the redirect map and the QA are the whole point of hiring a Wix to Shopify migration company rather than clicking through a tool.
What carries over, what gets rebuilt
Carries over: brand identity, products, customers, orders, blog content, gallery images, SEO equity, member content.
Gets rebuilt: theme architecture (Wix’s drag-and-drop layout doesn’t translate; we match the look on a structured Shopify theme), variant data (Wix’s looser model needs proper axis mapping), and any Velo custom code.
What we don’t do
- We don’t migrate Wix sites doing under $50k/yr unless there’s a specific growth plan that needs Shopify’s stack.
- We don’t replicate the drag-and-drop editor experience. Online Store 2.0 sections are more powerful but work differently, your team gets a quick walkthrough.
- We don’t carry over Wix’s URL structure. 301 redirects do the SEO work; the new URLs are shorter and cleaner.
