monkeyman.agency
monkeyman.agency
Project · Beauty / Stage 03

Founders Formula

Australian beauty brand built around ingredient credibility

  • Build from scratch
  • PDP architecture
  • Subscription setup
Niche
Beauty
Stage
03
Plan
Shopify Grow
Completed
Live

Written up by

View live store
Founders Formula Shopify storefront homepage
What we did

We completed a full redesign of the store. We started by creating the Figma design for the homepage and then customised a premium Shopify theme to match. We added a quiz functionality using the Tangent AI app, set up subscription features with the Samita app, and improved the product filtering. We also produced supporting graphics with AI tools.

Base theme Zest

The brief

An Australian beauty brand spanning personal care, skincare, and cosmetics needed a storefront that read as credible and converted on mobile, where the bulk of beauty traffic lands.

What we built

  • Designed the homepage in Figma before touching the theme so the visual direction was locked before development
  • Customised a premium Shopify theme (Zest) to match the approved design
  • Built a Tangent AI quiz so first-time buyers can find the right product without scrolling the catalogue
  • Added subscriptions via the Samita app to convert one-time buyers into routine subscribers
  • Improved the product filtering so customers can narrow by skin type, concern, and routine step
  • Produced supporting visual content using AI image tools to keep the launch on schedule

Tech stack

  • Theme: Zest
  • Subscriptions: Samita
  • Quiz: Tangent AI
  • Custom: AI-generated graphics

Outcome metrics added once client confirms in writing.

More work

A few more stores.

Services on Stage 03 builds

Want this for your store?

Stage 03 engagements like Founders Formula usually combine a couple of these. Start where you are; we'll scope across.

Like what you see?

Send us your store. We’ll send back an audit.

Send us your store URL. We'll send back a free audit within 48 hours.

Phone (optional)