Dime & Nickel
Multi-brand toys, gifts & electronics retailer on Shopify Plus
- Full redesign
- Multi-brand catalog architecture
- Plus implementation
- Niche
- Multi-Brand
- Stage
- 04
- Plan
- Shopify Plus
- Completed
- Live
Written up by Kapil Garg
View live store ↗
We built a multi-brand store from scratch on Shopify, featuring around 15 toy brands without any initial references or design inputs from the client. We created the complete UI/UX, including all graphics, and built dedicated brand pages with unique headers, contact pages, and collection structures for each brand. The store was designed to handle a large inventory, with bulk product imports from Amazon and brand-organised structure for easy management. We also wired smooth fulfilment through both Amazon and Shopify.
The brief
A multi-brand retailer carrying toys, gifts, electronics, and home products needed a storefront that handled the variety without collapsing into a department-store feel.
What we built
- Built a multi-brand store from scratch on Shopify featuring around 15 toy brands
- Worked without initial references or design inputs, creating the complete UI/UX in-house
- Produced all graphics in-house
- Built dedicated brand pages with unique headers, contact pages, and collection structures for each brand
- Designed the store to handle a large inventory with bulk product imports from Amazon
- Organised the catalogue brand-wise for easy management
- Wired smooth fulfilment through both Amazon and Shopify
Tech stack
- Theme: Dawn (Shopify Plus)
- Catalogue: Amazon-fed bulk import, brand-organised structure
- Fulfilment: Amazon + Shopify dual-source
Outcome metrics added once client confirms in writing.
Hear it from Dime and Nickel.
Menachem Friedlander, Founder
A few more stores.
Want this for your store?
Stage 04 engagements like Dime and Nickel usually combine a couple of these. Start where you are; we'll scope across.
- Empire
Shopify Plus
We design, build, and migrate brands to Shopify Plus, including Launchpad, Flow automation, B2B wholesale, multi-store, and Plus-only checkout extensibility.
Learn more → - Empire
Headless Commerce
We build headless storefronts on Hydrogen, Next.js, or Remix, using Shopify as the commerce engine and a modern frontend for everything you can't do in Liquid.
Learn more → - Scale
Multi-Region & Multi-Currency
We set up Shopify's Markets feature for multi-region selling, configure currencies, build language switchers, and handle the catalog, tax, and shipping rules each market actually needs.
Learn more →
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