Quotrell

Quotrell is a men's fashion and lifestyle brand on Shopify Plus that runs scheduled drops and timed launches.

We did not start from scratch. The brand had its own designs for a set of theme sections on Broadcast, and the brief was to bring those in, then sharpen the cart, product browsing, mobile and speed ahead of drops.

The earlier storefront was not built for the traffic spikes that drops create. When a launch sends a crowd to the store at once, a slow page costs sales at the busiest moment.

Key details across mobile and the product page needed sharpening. Drop shoppers move fast on their phones, so friction on the product page, cart or checkout matters more than usual.

The cart did not suggest anything to add. The side cart is the last step before checkout, and without an offer there, shoppers had no prompt to add one more item.

• 01 Theme sections redesigned from the brand's designs We supported the redesign of multiple theme sections based on the client's own designs, building them into Broadcast rather than starting a new theme.
• 02 A side-cart upsell We added upsell functionality to the side cart, so shoppers see a suggested add-on at the cart step.
• 03 Better sliders and product grid hovers We enhanced the sliders and improved the hover effects on the product grid.
• 04 Cleaner product thumbnail grids We optimized the product thumbnail grids for cleaner browsing.
• 05 Mobile customizations on product pages, cart and checkout We worked through multiple mobile customizations across the product page, cart and checkout.
• 06 A speed pass for drop days We finished with a performance pass that included speed optimization, to help the store handle drop-day traffic.