Menyard Homme

Menyard Homme is a men's fashion brand. The team wanted a storefront that read like a magazine and converted like a store, with the same drop-day discipline as bigger labels.

We did not start from scratch. The brand had its own designs for a set of theme sections, and the brief was to bring them into the existing Focal theme, then improve the cart, the product browsing, mobile and speed.

Several theme sections did not match the brand's designs. A store that wants to look editorial loses that feel when sections fall back to standard theme layouts.

The cart did not suggest anything to add. The side cart is the last step before checkout, and without an offer there, shoppers had no prompt to add one more item.

Sliders, product grid hovers and thumbnail grids needed work, and the mobile store needed its own set of changes. Most fashion shoppers browse on phones, so the layout and speed on mobile mattered.

• 01 Theme sections redesigned from the brand's designs We supported the redesign of multiple theme sections based on the client's own designs, building them into Focal rather than starting a new theme.
• 02 A side-cart upsell We added upsell functionality to the side cart, so shoppers see a suggested add-on before they reach checkout.
• 03 Better sliders and product grid hovers We enhanced the sliders and improved the hover effects on the product grid, so browsing collections feels closer to the brand's editorial look.
• 04 Cleaner product thumbnail grids We optimized the product thumbnail grids for cleaner browsing.
• 05 Mobile customizations We worked through multiple mobile customizations across the storefront.
• 06 A speed pass We finished with a performance pass that included speed optimization.