Seltz

Seltz had a fresh brand direction and a store that still looked like the old one.

The product is genuinely different: drop a tablet in 8 oz of water, watch it fizz, drink your vitamins. The site was dark, heavy and generic, with black backgrounds that read nothing like a bright, refreshing drink.

Their team knew what they wanted. Pantone 7466 as the hero colour, a homepage storyboard their designer built in Canva, and a running deck of page-by-page feedback. They needed a development team that could turn that direction into a working Shopify store without breaking the live one.

A ritual product was being sold like a pill bottle.

Nothing on the old site explained the drop, fizz, drink routine, why dissolved vitamins work, or why someone should switch from gummies. The product range was also changing mid-project. One formula, Enhance Hair, Skin & Nails, was discontinued, which left six SKUs in a single multivitamin range and made the old beauty versus multivitamin split pointless.

The harder constraint was technical. The new product template could not touch the live theme while the store was still trading, so every change had to be built and reviewed on an unpublished preview theme first.

And the brand team, not developers, would own the content. Copy, images and videos had to be swappable without a ticket.

• 01 A homepage that tells the ritual story Built from the brand's own Canva storyboard on their Glozin theme: Drop. Fizz. Drink. hero, Find Your Flavor product row, the 90-second ritual in three steps, Why Seltz and What's Inside.
• 02 A brand colour that finally shows up Black backgrounds replaced with Pantone 7466 across the site, keeping dark only where readability needed it.
• 03 Packs and subscriptions up front Build Your Own 4-Pack and 6-Pack, a Try All 6 Wellness Pack for new customers, and a Subscribe & Save block with 10% per delivery or 15% prepaid.
• 04 One clean range of six The discontinued formula removed and the beauty versus multivitamin split dropped, so all six formulas sit together in navigation, collections and the mega menu.
• 05 Product pages staged safely A new product template built on a preview theme so the live store kept trading, with content updated for every SKU at go-live.
• 06 Built for mobile too No mobile mockup existed, so we adapted the desktop design ourselves, with a 9:16 mobile hero, SVG section icons that stay sharp, and product videos the team can swap themselves.