Sale Oceans

A wellness brand needed a redesign that could carry the trust architecture supplements live or die on, sourcing, certifications, transparency, without burying it three clicks deep, and a subscription flow that didn't feel like a contract.

• 01 Homepage rebuilt around trust signals: sourcing transparency, certifications, and a "what's in this and why" rhythm above the product grid.
• 02 PDP redesign that surfaces lab certifications and ingredient sourcing inline rather than in a separate "trust" page nobody visits.
• 03 Subscription self-serve, pause, swap, change frequency without emailing support.
• 04 Comparison tables on key category PDPs so buyers don't leave to research alternatives.
• 05 Reviews integrated with verified-buyer markers and routine-context tags.

• 01 We treated certifications as content, not credentials, they're presented as part of the product story, not as logos in a footer trust strip.
• 02 Comparison tables were built once, used on the three highest-traffic PDPs. The remaining PDPs link to a dedicated comparison page rather than inlining one.