Sanapac

Sanapac sells a small range of supplements, including Inner Man. The store had four active products, with a fifth on the way. The site ran on an older theme. The team wanted a modern look that felt elegant and simple and suited a brand with only a few products.

The brief covered a new Shopify theme and better mobile shopping. It also called for clearer product pages, a stronger homepage, plainer copy and clear calls to action. The new pages were an About page, Wholesale Ordering, Privacy Policy, Terms and Conditions, an FDA Disclosure and a Product Informational page. It also included a staging setup and fixes for existing security errors.

The old theme looked dated and was not built for shopping on a phone. Most supplement buyers browse on mobile, so a clunky layout there cost the brand attention.

The product pages were hard to read. Shoppers could not quickly see what each supplement did or why they should pick it. That made the buying decision harder than it needed to be.

The homepage and page copy were not clear or customer friendly, and calls to action were thin across the site. Visitors had no obvious next step.

The store had known security errors, and fixing them depended on a DNS change. That had to be sorted out properly, not patched over.

Most theme demos the team looked at felt too busy. With three to five products, Sanapac did not have the content to fill long, crowded layouts. The design had to look complete with a small catalog. It also had to cover the pages a supplement brand needs, such as an FDA Disclosure and wholesale ordering.

• 01 A simple layout for a small catalog Before any build work, the team asked for a mockup to check our design against their brand standards. We shared theme options and pointed to stores we had built, including Founders Formula and Vanessa Megan. The team shortlisted Dewy, Pristine and Zest and favoured calm, simple layouts. All work ran on an unpublished preview theme on the live store, so the team could review every page before anything went public.
• 02 Homepage draft from the first day We shared the first homepage draft on the day the build started. It drew on the Dewy theme and our Founders Formula homepage for its clean structure. Because the brand has only a few products, the layout uses fewer sections and gives each one more room. We added clear calls to action so a visitor always knows where to go next, whether that is a product or the brand story.
• 03 About, Why Sanapac and Contact pages Within the first week we built the About page, a new Why Take Sanapac Supplements page and the Contact page, and sent them for desktop review. The About page tells the story of a brand that has been making supplements since 1957. The Why Sanapac page explains in plain language why a customer would choose these supplements, which supports the homepage without crowding it.
• 04 An Ingredients page the team can edit Next we built a dedicated Ingredients page. Supplement shoppers want to know what is inside before they buy, and this gives them one place to look. We set it up so the team can swap images and update content themselves later, with no code changes needed. That matters for a brand whose formulas and product photography may change over time.
• 05 Product pages starting with Inner Man We redesigned the product page template using Inner Man as the first page. The sections are laid out so a shopper can follow what the product does and then decide to buy. The template is built to cover the full range, including the fifth product the team was adding, so every product page looks consistent.