Revel Athletic

Revel Athletic sells grip socks for Pilates, barre and Lagree, with fun designs released as seasonal drops. Founder Sarah came to us wanting the store to look more professional and to do more for the wholesale side of the business.

Her brief had five points. A revamped wholesale page to grow wholesale sales. A new private label page so brands wanting to collaborate could find her and send requests. A revamped menu and collections to feature seasonal drops. An overall creative refresh. And page templates she could update on her own. We worked on the store's existing Broadcast theme. SEO stayed outside our scope.

Wholesale did not have a strong home on the site, even though studios and shops were an important part of the business. There was also no page at all for private label enquiries, so brands interested in a collaboration had no clear way in.

The menu and collections did not reflect how the brand sells. New designs arrive as seasonal drops, but the navigation gave them no special place.

The store needed a more professional, consistent look across the homepage, collections, product pages and inner pages.

And the founder wanted to run the site herself. New drops, images and headings had to be easy to change without a developer.

• 01 A refreshed homepage built as editable sections We built new settings and section schemas on a preview copy of the Broadcast theme, so the live store kept trading while the founder reviewed daily preview links. The homepage uses a split-screen layout, the seasonal Revel Riviera logo in the hero with the main logo in the navigation, updated brand colours, and a shorter page after her feedback. A shoppable photo section tags products in lifestyle images.
• 02 A wholesale grip socks page We built a dedicated Wholesale Grip Socks page with a Studio Testimonials section, and set wholesale content to show only for approved wholesale customers. We trialled a new wholesale app, and when it did not let customers log in reliably, we switched back to the store's existing Wholesale All In One app at the founder's request.
• 03 A private label page for brand collaborations A new Private Label page gives brands a clear place to learn about collaborating and send a private label request through the site.
• 04 Collections and navigation for seasonal drops We revamped the menu and collections around seasonal drops. Each collection now has its own header image and heading, which the founder sets from the collection in Shopify admin.
• 05 Product page and storewide details We fixed a glitch with the quantity selector on product pages, added a Sold Out badge for sold-out items, and designed a 15% off rotator that stays visible across pages using the theme's own feature. The 15% off popup uses a stationary R logo in a smaller circle.
• 06 About, Contact and FAQ pages, then launch We built the About, Contact and FAQ pages in the same style. The founder set the new theme live on June 13, 2025 to release new products, and we followed up on the fixes that came after, including the wholesale login and a template change on the Fitness Instructor Discount page. She signed off on June 18 and closed the contract with positive feedback.