Lino Cosmetics

Lino Cosmetics sells one product on its Shopify store. It is the SPF 50 All-In-One serum, a skincare and sun care hybrid made to shorten the morning routine. With a single SKU, the store had no offer for buying more than one bottle. The team wanted customers to see a discount on extra bottles as soon as the serum was in the cart.

The brief covered a cart upsell and a post-purchase offer, both at 20% off and capped at two extra bottles per order. It used the ReConvert app the team already had installed. It also covered two new press logos for the As Seen In section and new text on the homepage banner button.

The store sold one product and gave buyers no reason to take a second bottle. Every order was a chance to sell more serum, and the store was not asking.

ReConvert was installed but not set up. Once it was live, it added a "spend more for free shipping" message to the cart. Lino Cosmetics ships free on every order, so the message was wrong and could make buyers think they owed shipping.

The first version of the discount took 20% off the whole cart, not just the add-on bottles. That cut the price of the bottle the customer had already chosen at full price.

The As Seen In section was out of date. It still showed Cox Media and was missing Associated Press and Palm Beach Illustrated. The heading read "As Seen On". On iPhone the logos stacked over several lines, and Oprah Daily, the brand's biggest award, needed to be visible there. For a one-product brand, press logos do a lot of the convincing, so they have to read cleanly on a phone.

The homepage banner button said "Discover our product", which did not name the product or tell people what to do.

• 01 Store access and a clearer banner button We sent a collaborator request on the first working day and the team approved it the same afternoon. The first change was the homepage banner. We replaced "Discover our product" with "SHOP THE SERUM" and kept the link going straight to the SPF 50 serum product page, as it did before. It was a small edit, but it is the first button most visitors see, and now it says exactly what the store sells.
• 02 A 20% off add-on offer in the cart We set up ReConvert to show an upsell once the serum is added to the cart. The team pointed us to an elegant pop-up on another store as the look they wanted. The offer reads "Add More Glow (Save 20%)" and lets customers add extra bottles of the SPF 50 serum at 20% off. We also added the discount under checkout so it applies automatically, without the customer typing a code.
• 03 The same offer after purchase The team wanted a second chance to sell extra bottles after checkout. We configured a ReConvert post-purchase widget with the same 20% off add-on. Because post-purchase offers only show after a real order, we asked the team to place a test order to confirm it worked before calling it done. This gives buyers who skipped the cart upsell one more look at the offer.
• 04 A five-logo As Seen In bar We rebuilt the press section under the top banner. Cox Media came out. Associated Press and Palm Beach Illustrated went in. The order is Associated Press, Women's Insider, Oprah Daily, Palm Beach Illustrated, then CBS. We used the AP logo without the underline so it matches the one in the cart. Desktop shows all five on one line. iPhone shows logos two, three and four on one line, so Oprah Daily is always visible. The heading now reads "As Seen In", with less white space around it.
• 05 Fixes after launch We removed the free shipping threshold message that ReConvert had added, since the store ships free on every order. At the team's request we deleted the extra text box under the upsell. We fixed the discount so 20% comes off only the add-on bottles, not the whole cart, and capped it at two per order. ReConvert was not updating the cart without a page refresh, so we raised a ticket with the app. ReConvert support confirmed its "ReConvert discount" label cannot be renamed to GLOW20.