Anthony ONeal

The merch store for Anthony ONeal, a well-known speaker and author whose content and community already lived on a Webflow site. We built a Shopify store on the Impact theme that matches that site, moved his store automations over to Shopify Flow, and set up email marketing, all in two weeks.

Written up by Kapil Garg

Niche: Specialty
Services: Shopify store development, Webflow integration
Platform: Shopify

Anthony ONeal Shopify storefront homepage

The brief they came with

Anthony ONeal is a well-known speaker and author. His Webflow website was already the home for his articles, resources and community. As the brand grew, he wanted a dedicated online store for his merchandise: his book, budgeting tools, conversation cards and apparel.

The store had to feel like part of the same brand as the Webflow site, with easy navigation between the two, and a modern shopping experience that could grow with the business.

The problem

Webflow and Shopify work very differently, so keeping one consistent look across both meant working around each platform's design limits rather than simply copying a layout.

His store automations ran on GoHighLevel. Order notifications and abandoned cart recovery had to be rebuilt on Shopify without any downtime, because both directly affect customers and sales.

The timeline was two weeks for everything: the store build, product setup, automations and integration with the Webflow site.

Email marketing also needed setting up from scratch inside Shopify, with on-brand templates, compliant sign-ups and good deliverability.

What we built

01 A store that matches the Webflow site We built the store on Shopify's Impact theme and customized it with Liquid, CSS and jQuery, aligning colours, fonts, layouts and the overall user experience with his existing Webflow site, so moving between the two feels like one brand.
02 Collections that are easy to browse We organised the merchandise into well-structured collections, so visitors can find the book, tools, cards and apparel quickly.
03 Automations moved to Shopify Flow We rebuilt his essential GoHighLevel workflows, including order notifications and abandoned cart recovery, in Shopify Flow, so customer-facing processes carried on without interruption.
04 Email marketing with Omnisend We set up Omnisend inside Shopify for campaigns and automation, with branded templates for promotions, order confirmations and customer engagement, connected to the store's customer journey.
05 Delivered in two weeks A streamlined project plan let us complete store setup, product configuration and platform integration within the two-week deadline, with testing at each stage so speed did not cost quality.