Gemelle

GEMELLE sells the Signature Gua Sha Face Oil, a gua sha tool and member videos that teach the facial ritual. The store was already live. The team was building it out page by page, with Tanya designing each change in Figma and Jeff running operations, fulfilment and channels.

The work we cover here was ongoing. It included new product page videos, a SKU split for the Gua Sha Tool across PipShip and Amazon MCF, a QR code redirect, fixes on the Member Videos page, and a new 15ml variant in the buy box. More pages, including a Science page, are still to come.

The product page videos were out of date. Tanya had new versions ready in Wistia, but they needed to go onto the page and load properly.

The Gua Sha Tool was sold on the website and through TikTok. Website orders were moving to PipShip, while TikTok orders still went through Amazon MCF. One SKU could not do both. When the setup slipped, the tool stopped adding to the cart as a free gift and its discount stopped applying.

The face oil came in one size. The team wanted a 15ml travel size, but it could not be sold on subscription. The buy box had to handle one size with a subscription and one without.

QR codes on printed material were not redirecting because a script was missing from the home page header.

Smaller things added up too. Videos on the video page did not open in Firefox. The ® after Lymphatic Beauty wrapped onto its own line. A quote on the Member Videos page was credited to the team instead of Tanya.

• 01 Product page videos moved to Wistia Tanya shared the new product page videos through Wistia. We set them up on a preview theme called "24-08 GEMELLE" so the team could check them before they went live. Tanya said they looked much better. The two videos under the product thumbnails could not be swapped this way, which we flagged at the start. Later, Jeff noticed the facial massage video had no sound, and we went back through the videos with the team.
• 02 Splitting the Gua Sha Tool into two SKUs Jeff duplicated SKU 4000 to make SKU 4001 and sent 4001 to PipShip. We set up Shopify so SKU 4001 is the one sold on the website, tied into add to cart, the free shipping profile and Loop. SKU 4000 stays active only for Amazon MCF, which fulfils TikTok orders. Jeff had started editing the free shipping profile himself, so we took over the shipping setup from there.
• 03 QR code redirect script in the header GEMELLE's QR codes come from QR Codes Unlimited. After a domain change the codes moved over correctly, but scans still failed because the redirect script was missing from the page. Jeff passed on the app company's instructions. We added the scan redirect script to the home page header within minutes, so Jeff could test it that same day and reply to them.
• 04 Browser and Member Videos page fixes A customer told Jeff the video page would not open in Firefox, though it worked in Chrome. We looked into it and fixed it. We also stopped the ® after Lymphatic Beauty from wrapping onto a new line. We changed the quote credit to "Tanya, Founder & Creative Director, GEMELLE" in a larger font, and cleaned up an image showing stray text behind Member Videos.
• 05 A 15ml travel size in the buy box Tanya redesigned the buy box in Figma for a new 15ml size of the Signature Gua Sha Face Oil. We built it first on a test copy of the product. The page opens on the 30ml with a subscription. Switching to the 15ml Travel collapses the subscription box, selects Buy Once and shows "FLEXIBLE PLAN 60 DAY (Not Available)", which customers cannot select. The main image swaps to the variant image for each size.
• 06 Launch, a free gift catch and next pages We put the new buy box on a draft theme so Jeff and Tanya could test add to cart and checkout on desktop and mobile, then published it. A few days later we spotted that the Gua Sha Tool was no longer adding to the cart as a free gift. SKU 4001 had been turned off for the Online Store. Jeff switched it back on and the gift and discount worked again. Next up is the Ritual Book flipbook on the Member Videos page.