Snüz

The brief

Snüz is an established UK baby-sleep brand, the company behind SnuzPod, SnuzKot, and SnuzPouch. The task was not to design something new. It was to stand up a Spanish storefront that matched the live UK store closely enough that customers would not be able to tell which one they had landed on, configured for two fulfilment locations.

That sounds simpler than a ground-up build. It is not. A store clone that has to behave identically is unforgiving work, because every setting you miss shows up later as a broken tax calculation or a shipping rate that quietly does not apply.

What we did

We ported the theme directly from the live UK store rather than rebuilding it, so the Spanish site inherited the same design system and component behaviour. Every asset came across with it.

Then the content: products, collections, blog posts, metafields, and content pages were all migrated and restructured on the new store. Collections and product data were rebuilt so merchandising worked the same way it did on the original.

The part that carries the real risk is configuration. General settings, tax rules, and shipping were matched against the live store line by line, with the store set up for two locations. Every app the original store depended on was reinstalled and reconfigured rather than approximated, because an app that is present but wrongly configured is worse than one that is missing.

For the EU market we added the client’s legal pages and a cookie consent banner, then installed GA4 and Meta Pixel with standard ecommerce events wired to fire consent-aware, so tracking respects the banner rather than working around it.

The build finished with QA across the full checkout flow and responsiveness on mobile and desktop.

Why it mattered

Expanding a working store into a new market is a category of project where the brief is deceptively boring and the risk is entirely in the detail. Nobody notices a store clone that went well. They notice the one where Spanish customers hit UK shipping rates at checkout.

Getting the two-location setup, the tax rules, and the consent-aware analytics right at launch meant the Spanish store started clean, the team could trust their numbers from day one.

Outcome metrics added once client confirms in writing.